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Introduction to Credentialed Transactions
Credentialed transactions, also known as credentials‑on‑file (COF) or card‑on‑file
transactions, are payments that either store a customer’s payment credentials for future
use or use previously stored credentials to complete a transaction.
All COF transactions begin with a customer‑initiated transaction (CIT), in which the
customer actively participates, such as a card‑present purchase, online checkout, or use
of a stored credential. During a CIT, customers can elect to have their credentials
stored for future CITs or for merchant‑initiated transactions (MITs).
MITs occur without the customer’s active involvement and include follow‑on industry
practice transactions and ongoing, scheduled standing instruction
transactions.
Merchants following the stored credentials framework experience these benefits:
- Get better visibility into transaction risk.
- Improve authorization success rates.
- Create a smoother customer experience.
- Reduce disputes and customer complaints.
- Use Real Time Visa Account Updater for fresher card details.
Figure:
MIT Types